Bare is a retail store specializing in intimates and sleepwear for the millennial women. They care about your body and comfort. The store sells sets, loungewear, and floral fragrances.
I was inspired by the contour of the female form and the organic movement of plants, mainly the dandelion. The hand drawn illustrations of cotton dandelions symbolize a delicate strength. The illustrations were mixed with photography in advertisements seen outlining the contour of woman’s curves.
Bare's mark was designed with a clean minimalistic approach. Since the brand focuses on intimates, I designed the letterforms to be gentle yet strong matching the product.
